One of the first decisions you’ll make when constructing your website is to decide what format your site will take primarily- desktop or mobile? Considering the extent to make your website mobile compatible is more and more pertinent in light of the shifting market.
As shopping malls shut and online options multiply, it’s clear that consumers are moving online, for interactions, business and shopping. During this time of online growth and consumer drive, the time is ripe to grow your eCommerce store. But how? That’s where digital marketing comes into play. Running an online business can be quite difficult. …
With more than 145 million active daily users, Twitter is the fifth most popular social media network, and is popular with brands and individuals alike. It gained popularity as the first social media platform that enabled celebrities and their fans to directly interact, cutting out the paparazzi middle man that had, up until 2005, been …
Customers need to, at minimum, know who you are before purchasing from you. If you saw one type of logo, for instance, on a website, but a different typeface and color on branded items and differences yet again on business cards, you would question the brand- is it even the same one? Can they be …
If you wanted to sell concessions at a sports match, where would you set up? In your car? At home? You’d probably look for a spot right outside the stands, to ensure that the most people possible would walk past your offerings and have the chance to buy from you. This principle, of ensuring you’re …
In 2021, Digital Marketing is a bigger industry than ever. In the wake of the pandemic as millions of businesses have moved online, digital marketing is the tool that separates the wheat from the chaff, giving businesses the edge they need to succeed in an increasingly competitive online marketplace. Any organization regardless of size type …
Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid. Services like Facebook are banned in China, so WeChat is the standard for business and communication. With over a billion users, WeChat is one of the most popular applications in the world. If you’re looking to succeed in …
2021, as the successor of the apocalyptic nightmare that was 2020, has felt a little surreal for a lot of people. The world is trying to brush itself off and get back to work, but there’s nervousness that only comes from the unpredictability of the last year. At the same time, so many businesses have …
One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The younger client base and different formats of content offer a host of new opportunities in digital marketing. Snapchat has shown itself to be an innovative brand, pioneering the ‘story’ which …
Snapchat | Social Media Platform Deep Dive | # 2 Read More »
Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User Interaction (UI) form a large part of this but the terms are often used interchangeably. So what is the difference between UX and UI? UI is the series of screens, pages, …
