Olivia Stoch

As Content Creator & Social Media Developer at VCS, Olivia uses her copywriting background to create content for our clients on multiple platforms. She enjoys implementing brand management solutions to help people grow their own success. Her other interests include reading, cooking and casually mentioning her law degree in conversation.

Benefits of Digital Marketing for eCommerce

As shopping malls shut and online options multiply, it’s clear that consumers are moving online, for interactions, business and shopping. During this time of online growth and consumer drive, the time is ripe to grow your eCommerce store. But how? That’s where digital marketing comes into play. Running an online business can be quite difficult. …

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Ecommerce

Twitter | Social Media Platform Deep Dive | # 3

With more than 145 million active daily users, Twitter is the fifth most popular social media network, and is popular with brands and individuals alike. It gained popularity as the first social media platform that enabled celebrities and their fans to directly interact, cutting out the paparazzi middle man that had, up until 2005, been …

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WeChat | Social Media Platform Deep Dive | # 3

Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid. Services like Facebook are banned in China, so WeChat is the standard for business and communication. With over a billion users, WeChat is one of the most popular applications in the world. If you’re looking to succeed in …

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Snapchat | Social Media Platform Deep Dive | # 2

One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The younger client base and different formats of content offer a host of new opportunities in digital marketing. Snapchat has shown itself to be an innovative brand, pioneering the ‘story’ which …

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The snap chatter

What’s the Difference between UX and UI Design?

Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User Interaction (UI) form a large part of this but the terms are often used interchangeably. So what is the difference between UX and UI? UI is the series of screens, pages, …

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