Yacht & Power Sales
Revitalising a trusted brand to expand their reach
Yacht & Power Sales, an established boat broker in South Africa, was looking to redevelop their website in 2021. They recognised, and had been informed by users, that their interface was outdated and un-intuitive. We were approached to review how Yacht & Power Sales could enter the modern digital landscape and generate more organic leads for their business.
Web design Process
We started with a full site and SEO audit, establishing the areas of improvement and determining how to best position our client among its competition.
We progressed by developing an intuitive UI layout, establishing a hierarchy of content and taking into account an ergonomic user interface and easy navigation. We wanted users to stay on the website and keep browsing for their perfect yacht. We needed to list a large number of yachts and power boats in an easily digestible manner. This meant lots of sorting and drill-down functionality
It was important to both us and the client that the site generate organic lead and ranked highly for SEO, so we used SEO best practices throughout the site. Our clients established reputation in the industry blew us away, and we were excited to create a space that better matched the capabilities and quality of our client and their business.
We are so excited to hear that the site had generated numerous new leads and increased site users from under 200 visits per month to over 4000 within a month. The website is now getting over 30,000 pageviews each month. Who doesn’t like to look at yachts for sale?
The success of this website has lead to many happy new boat owners and and further success for the brilliant team at Yacht & Power Sales.
Organic traffic from May 2022
Website traffic from launch till June 2022
The Start of a great partnership
With real strategy, real solutions and real experience, Visual Click Studio is here to make the digital world work for you. Let us transform your brand into the industry leader you know it can be.