We started with a full site and SEO audit, establishing the areas of improvement and determining how to best position our client among its competition. 

We progressed by developing an intuitive UI layout, establishing a hierarchy of content and taking into account an ergonomic user interface and easy navigation. We wanted users to stay on the website and keep browsing for their perfect yacht. We needed to list a large number of yachts and power boats in an easily digestible manner. This meant lots of sorting and drill-down functionality

It was important to both us and the client that the site generate organic lead and ranked highly for SEO, so we used SEO best practices throughout the site. Our clients established reputation in the industry blew us away, and we were excited to create a space that better matched the capabilities and quality of our client and their business.