Digital Agency bLOG
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PPC Advertising: Changes in Customer Buying Habits
It goes without saying that the world of digital paid advertising has shifted dramatically over the past few years, especially following the impacts of Covid …
Benefits of Digital Marketing for eCommerce
As shopping malls shut and online options multiply, it’s clear that consumers are moving online, for interactions, business and shopping. During this time of online …
Keeping Up With WordPress Maintenance
You’ve just created a WordPress website. After months of planning, layouts, copy, SEO and much more, you’re ready to step away from the site and …
Twitter | Social Media Platform Deep Dive | # 3
With more than 145 million active daily users, Twitter is the fifth most popular social media network, and is popular with brands and individuals alike. …
The Importance of Brand Consistency
Customers need to, at minimum, know who you are before purchasing from you. If you saw one type of logo, for instance, on a website, …
Updating Your Google Business Listing
If you wanted to sell concessions at a sports match, where would you set up? In your car? At home? You’d probably look for a …
The Rise of Digital Marketing
In 2021, Digital Marketing is a bigger industry than ever. In the wake of the pandemic as millions of businesses have moved online, digital marketing …
WeChat | Social Media Platform Deep Dive | # 3
Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid. Services like Facebook are banned in China, so …
Q3 2021 Digital Marketing | What To Expect
2021, as the successor of the apocalyptic nightmare that was 2020, has felt a little surreal for a lot of people. The world is trying …
Snapchat | Social Media Platform Deep Dive | # 2
One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The …
What’s the Difference between UX and UI Design?
Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User …
TikTok | Social Media Platform Deep Dive | # 1
Social Media is an ever-changing landscape, defining intergenerational marketing strategies and creating new ways to interact with each other. While giants like Facebook, Instagram, Linkedin, …
Creating Mobile Friendly Content
It’s no secret that mobile traffic continues to soar. Mobile accounts for 52% of all web traffic and mobile usage typically surpass desktop use, affecting …
Tracking Your SEO | Part 5 | SEO Basics
Tracking Your SEO As we reach the end of our SEO series, here’s a quick recap of what we’ve covered so far: In Part …
Backlinks | Part 4 | SEO Basics
Backlinks What are Backlinks? Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks …
Website Accessibility | Part 3 | SEO Basics
Website Accessibility Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search …
On-Site Optimisation | Part 2 | SEO Basics
On-Page Optimisation Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search …
How Does SEO Work? | Part 1 | SEO Basics
How Does SEO work? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its …
How to Grow Your Email Marketing and Why You Need to
Email marketing is one of the ultimate marketing tools. It builds relationships, closes sales, shares news, reveals specials, provides value and acts as an ambassador …
Why User Experience is Crucial
Today’s consumers are a far cry from the first internet users. They are tech-smart, fast-paced, and accustomed to having their digital needs instantly met. The …
Social Media for Your Business
Our strategic marketing director, Rory Atkinson, spoke with Adam Strong over at the Game Changers Experience last week about digital marketing. More specifically, they spoke …
Websites for the New Year: A Guide
On August 6th, 1991, there was one website. Today, there are almost 2 billion. If the digital space is so crowded, how are you supposed …
Digital Marketing for the New Year
2020 hit everyone hard, both individuals and businesses alike. Headlines heralded breaking news on an almost daily basis, and almost always bad. Thousands of businesses …
A Third Culture Kid’s perspective on Global Branding
Hi! My name is Olivia. I am a brand management consultant at Visual Click Studio, specializing in content creation, marketing, and social media management. I …
Why Communication is Key for Your Brand
Maintain your Brand’s Success Establishing an effective, successful and cohesive brand relies on defining your brand strategy and brand identity. Maintaining your brand’s success relies …
What is Brand Identity, and Why Do You Need it?
A brand is defined by a person’s gut feeling about a product, service or organization. Sometimes that gut feeling is made organically, but more often …
Easy Ways Speed up your WordPress Website in 2020
Having a blazing fast website in 2020 is an important factor that impacts everything from how Search Engines rank your website, to how users are …