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The Importance of Brand Consistency
Customers need to, at minimum, know who you are before purchasing from you. If you saw one type of logo, for instance, on a website, …
Updating Your Google Business Listing
If you wanted to sell concessions at a sports match, where would you set up? In your car? At home? You’d probably look for a …
The Rise of Digital Marketing
In 2021, Digital Marketing is a bigger industry than ever. In the wake of the pandemic as millions of businesses have moved online, digital marketing …
WeChat | Social Media Platform Deep Dive | # 3
Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid. Services like Facebook are banned in China, so …
Q3 2021 Digital Marketing | What To Expect
2021, as the successor of the apocalyptic nightmare that was 2020, has felt a little surreal for a lot of people. The world is trying …
Snapchat | Social Media Platform Deep Dive | # 2
One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The …
What’s the Difference between UX and UI Design?
Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User …
TikTok | Social Media Platform Deep Dive | # 1
Social Media is an ever-changing landscape, defining intergenerational marketing strategies and creating new ways to interact with each other. While giants like Facebook, Instagram, Linkedin, …
Creating Mobile Friendly Content
It’s no secret that mobile traffic continues to soar. Mobile accounts for 52% of all web traffic and mobile usage typically surpass desktop use, affecting …
Tracking Your SEO | Part 5 | SEO Basics
Tracking Your SEO As we reach the end of our SEO series, here’s a quick recap of what we’ve covered so far: In Part …
Backlinks | Part 4 | SEO Basics
Backlinks What are Backlinks? Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks …
Website Accessibility | Part 3 | SEO Basics
Website Accessibility Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search …