The Importance of Brand Consistency
Customers need to, at minimum, know who you are before purchasing from you. If you saw one type of logo, for instance, on a website, but a different typeface and color on branded items and differences yet again on business cards, you would question the brand- is it even the same one? Can they be […]
A Third Culture Kid’s perspective on Global Branding
Hi! My name is Olivia. I am a brand management consultant at Visual Click Studio, specializing in content creation, marketing, and social media management. I was born in Melbourne, Australia but raised in Jakarta, Indonesia. I went to school in Buckinghamshire, England and attended University in Stellenbosch, South Africa. I have since moved to Somerset […]
Why Communication is Key for Your Brand
Maintain your Brand’s Success Establishing an effective, successful and cohesive brand relies on defining your brand strategy and brand identity. Maintaining your brand’s success relies on continued commitment to your brand strategy as well as communication. Especially in today’s marketplace, communication forms an every growing part of a brand’s success and continued achievement. In an […]
What is Brand Identity, and Why Do You Need it?
A brand is defined by a person’s gut feeling about a product, service or organization. Sometimes that gut feeling is made organically, but more often than not, a brand is artificially designed to make you feel that way. Communication is Key As the multimedia industry continues to develop, innovate and grow, brands are faced with […]