Snapchat | Social Media Platform Deep Dive | # 2
One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The younger client base and different formats of content offer a host of new opportunities in digital marketing. Snapchat has shown itself to be an innovative brand, pioneering the ‘story’ which […]
What’s the Difference between UX and UI Design?
Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User Interaction (UI) form a large part of this but the terms are often used interchangeably. So what is the difference between UX and UI? UI is the series of screens, pages, […]
TikTok | Social Media Platform Deep Dive | # 1
Social Media is an ever-changing landscape, defining intergenerational marketing strategies and creating new ways to interact with each other. While giants like Facebook, Instagram, Linkedin, and Youtube see consistent long-term success, new platforms crop up regularly. One such young contender is the enormously popular and influential TikTok. TikTok is a social media app that allows […]
Creating Mobile Friendly Content
It’s no secret that mobile traffic continues to soar. Mobile accounts for 52% of all web traffic and mobile usage typically surpass desktop use, affecting everything from shopping to communication behaviors. Despite this widespread use of mobile devices, some brands are still letting themselves get left behind with websites, ads, and images that aren’t optimized […]
Tracking Your SEO | Part 5 | SEO Basics
Tracking Your SEO As we reach the end of our SEO series, here’s a quick recap of what we’ve covered so far: In Part 1 (What is SEO?), we discussed keyword research. Keyword research is an essential aspect of SEO, and it can be intimidating to those new to the field. However, understanding the basic concepts […]
Backlinks | Part 4 | SEO Basics
Backlinks What are Backlinks? Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. For example, here is a link from booking.com for The […]
Website Accessibility | Part 3 | SEO Basics
Website Accessibility Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search Engine Optimisation (SEO), the process of improving your site to increase its visibility for relevant searches. Last week, in Part 2, we discussed why on-site optimization is crucial for your […]
On-Site Optimisation | Part 2 | SEO Basics
On-Page Optimisation Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search Engine Optimisation (SEO), the process of improving your site to increase its visibility for relevant searches. Last week, in Part 1, we discussed why keyword research is the first step […]
How Does SEO Work? | Part 1 | SEO Basics
How Does SEO work? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. […]
How to Grow Your Email Marketing and Why You Need to
Email marketing is one of the ultimate marketing tools. It builds relationships, closes sales, shares news, reveals specials, provides value and acts as an ambassador for your brand. It’s the best way to stay in touch with passive consumers and keep them in the loop, ready to engage with your brand. You need to know […]