Why User Experience is Crucial
Today’s consumers are a far cry from the first internet users. They are tech-smart, fast-paced, and accustomed to having their digital needs instantly met. The internet is steadily infiltrating every aspect of our lives and is now a crucial part of many (if not most) interactions, everything from getting your news to staying in contact […]
Social Media for Your Business
Our strategic marketing director, Rory Atkinson, spoke with Adam Strong over at the Game Changers Experience last week about digital marketing. More specifically, they spoke about knowing the difference between what works and doesn’t work for your business. One of the points they touched upon was understanding that not every platform works for you. Taking […]
Websites for the New Year: A Guide
On August 6th, 1991, there was one website. Today, there are almost 2 billion. If the digital space is so crowded, how are you supposed to stand out? That’s what we’re going to be discussing in this article. So what makes a good website? To put it simply, a good website excels in both form […]
Digital Marketing for the New Year
2020 hit everyone hard, both individuals and businesses alike. Headlines heralded breaking news on an almost daily basis, and almost always bad. Thousands of businesses closed. Millions of people lost their jobs, their homes, their loved ones. But you know all of that- you lived through it. The new year means a chance to pivot […]
A Third Culture Kid’s perspective on Global Branding
Hi! My name is Olivia. I am a brand management consultant at Visual Click Studio, specializing in content creation, marketing, and social media management. I was born in Melbourne, Australia but raised in Jakarta, Indonesia. I went to school in Buckinghamshire, England and attended University in Stellenbosch, South Africa. I have since moved to Somerset […]
Why Communication is Key for Your Brand
Maintain your Brand’s Success Establishing an effective, successful and cohesive brand relies on defining your brand strategy and brand identity. Maintaining your brand’s success relies on continued commitment to your brand strategy as well as communication. Especially in today’s marketplace, communication forms an every growing part of a brand’s success and continued achievement. In an […]
What is Brand Identity, and Why Do You Need it?
A brand is defined by a person’s gut feeling about a product, service or organization. Sometimes that gut feeling is made organically, but more often than not, a brand is artificially designed to make you feel that way. Communication is Key As the multimedia industry continues to develop, innovate and grow, brands are faced with […]
Easy Ways Speed up your WordPress Website in 2020
Having a blazing fast website in 2020 is an important factor that impacts everything from how Search Engines rank your website, to how users are engaging in your content. Google and Facebook have emphasized the importance of fast-loading website pages, and tend to favor websites that load faster. The dopamine hit addicts of today aren’t interested […]