If you wanted to sell concessions at a sports match, where would you set up? In your car? At home? You’d probably look for a spot right outside the stands, to ensure that the most people possible would walk past your offerings and have the chance to buy from you. This principle, of ensuring you’re …
Tracking Your SEO As we reach the end of our SEO series, here’s a quick recap of what we’ve covered so far: In Part 1 (What is SEO?), we discussed keyword research. Keyword research is an essential aspect of SEO, and it can be intimidating to those new to the field. However, understanding the basic concepts …
Backlinks What are Backlinks? Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. For example, here is a link from booking.com for The …
Website Accessibility Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search Engine Optimisation (SEO), the process of improving your site to increase its visibility for relevant searches. Last week, in Part 2, we discussed why on-site optimization is crucial for your …
On-Page Optimisation Our 5 part series on SEO is seeking to explain the 5 simple steps your business can take to increase your Search Engine Optimisation (SEO), the process of improving your site to increase its visibility for relevant searches. Last week, in Part 1, we discussed why keyword research is the first step …
How Does SEO work? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. …
