With more than 145 million active daily users, Twitter is the fifth most popular social media network, and is popular with brands and individuals alike. It gained popularity as the first social media platform that enabled celebrities and their fans to directly interact, cutting out the paparazzi middle man that had, up until 2005, been […]
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Launched in 2011, WeChat has grown from a messaging app to become a unique social media hybrid. Services like Facebook are banned in China, so WeChat is the standard for business and communication. With over a billion users, WeChat is one of the most popular applications in the world. If you’re looking to succeed in
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One of the top used social media platforms in the world, Snapchat launched in 2011 and has grown from strength to strength since then. The younger client base and different formats of content offer a host of new opportunities in digital marketing. Snapchat has shown itself to be an innovative brand, pioneering the ‘story’ which
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