As shopping malls shut and online options multiply, it’s clear that consumers are moving online, for interactions, business and shopping. During this time of online growth and consumer drive, the time is ripe to grow your eCommerce store. But how? That’s where digital marketing comes into play. Running an online business can be quite difficult. You need to employ efficient digital marketing methods in addition to having a visually appealing and functional eCommerce website. Here are some ways that digital marketing help your eCommerce business.
Search Engine Optimization (SEO) for Ecommerce
SEO involves several steps you can take to ensure your business is appearing on the first page of search results. First among these is incorporating pertinent keywords linked to your products or services on your website. Relevant keywords are terms or phrases that people use to look for information on search engines like Google, Bing, or Yahoo. The more clicks a website receives, the higher its search engine rating and the more visible it becomes, particularly if it appears at the top of search engine results pages (SERPs).
Other SEO tactics you can employ for your business include improving on-site SEO, generating backlinks and improving website accessibility. To learn more about how to improve your SEO, check out our series on SEO for your site.
Establish Trust with Customer Reviews
Gaining the trust of your clients can aid in the growth of your e-commerce firm because it is the cornerstone of great consumer relationships. Allowing people who have used your services or purchased your goods to submit reviews on your e-commerce website will help you gain the trust of your target market.
Their opinion has the potential to be your most important digital marketing asset because it can affect the choices that other people who want to do business with you will make as well. Implementing a way for people to review your products will improve the consumer experience of future shoppers and develop your brand reputation. You can then use these reviews on your products and marketing to persuade potential customers to buy.
Remarketing Campaigns
While it’s true that you can’t win over everyone, you can still give it your best shot. A remarketing campaign is designed to reduce issues that result in cart abandonment, addressing problems that cause shoppers to leave items in their shopping cart.
Remarketing, often referred to as retargeting, is a very popular and widely used type of digital marketing in which advertisers show advertisements to people who have visited their website or a certain web page and have either taken or have not performed a particular action. It’s a good technique to reach customers who have already expressed an interest in your company or brand.
It’s referred regarded as “re”-marketing because you’re focusing on previous visits or current clients. Consider it a second opportunity to use online advertisements or campaigns to convert, upsell, or retain clients. This approach involves showing advertisements with alluring promotions or offers to visitors of e-commerce websites to persuade them to give the goods or services they had previously looked at another look.
Personalise your Offering with Chatbots
While you definitely should have an FAQ page, you may still find that some consumers have uncommon inquiries that aren’t covered by it. By using a chatbot, you may automate your answer and engagement rather than responding to each person individually.
If you don’t know what a chatbot is, it’s a combination of the words chat and robots that mimic human speech. You must establish the proper tone and offer options that your consumers can select when using chatbots for automated responses in order for them to receive the appropriate response to their questions. The benefit of having a chatbot is to reduce bounce rate and increase conversion through offering a service that seeks to engage with the consumer on an individual level, while resolving issues that might stand in the way of their conversion.
Email Marketing
Email marketing is a further element that can support the expansion of your e-commerce business. This approach is frequently used by businesses to keep clients informed about their goods or services, and allows you to simplify consumer processes, facilitate decision making and give useful information.
To start, you will need to generate an email list with email addresses of clients who are interested in learning more or receiving pertinent information about your niche market.
A few methods to encourage email signups include:
- Use pop-up inquiry forms to entice users to join up for special offers and discount coupons,
- Add a call to action button offering free resources such as white papers relevant to your industry.
- Add an option to leave email addresses at your checkout, to keep in contact with consumers who have a history of conversion.
Use a filtering and search bar
No matter how many things you have to offer and how beautifully you market them online, if your clients can’t locate them on your e-commerce website, it doesn’t matter how many products you have to offer. Consider employing an advanced product filtering and a search box so customers can locate anything straight away without having to click on each every page.
Your e-commerce website will benefit from having this functionality by enhancing user experience and simplifying the purchasing process for clients.
Develop Your Online Store Through Social Media
Social media sites like Facebook and Instagram are being used for online purchasing as well as for connecting and corresponding with family and friends. Businesses are now connecting the social media market with their e-commerce website to grow their e-commerce business on social media. Additionally, social media site now offer an integration function which will allow customers to quickly and instantly make purchases from your social media page.
Final Remarks
Using effective digital marketing techniques will allow you to grow your eCommerce business. You will be able to reach more consumers and increase your conversion rate while decreasing your bounce rate.
To learn more about what digital marketing can do for your business, get in contact with one of our consultants.
