One of the first decisions you’ll make when constructing your website is to decide what format your site will take primarily- desktop or mobile? Considering the extent to make your website mobile compatible is more and more pertinent in light of the shifting market. The default has been, and often remains to build a site on desktop and thereafter ensure mobile compatibility, but recent trends have seen an uptick in mobile first websites, seeing businesses prioritise mobile users above desktop users.
Web traffic on desktop computers have been considerable impacted by the rise in mobile web traffic. Consider that in 2012, the majority of web traffic was generated by computers (a whopping 89.12%). This number has changed drastically in the decade since, and in August 2022, 62.06% of all website traffic comes from people using mobile devices.
This number is still not quite as high as the resounding lead held by desktop users a decade ago, but it certainly gives pause. It is no longer something to be ignored, and when considering the roll out of your digital assets you will need to consider what your target audience is using to browse the internet, accepting that it might be mobile.
Today we’re going to discuss some of the benefits of having a mobile friendly design, to help you navigate the unknown of mobile compatible websites.
Increased Accessibility
Mobile users get access to the web whenever and wherever they need it. Their primary motivation for browsing the web on their mobile devices is that they don’t have access to a desktop computer or laptop at the time. If a website is not responsive on mobile devices, visitors may abandon it and look for another, more useful site to investigate. Websites are developing responsive designs as a result, making them accessible at all times and using any device.
Improved UX
A website’s design transforms from an even layout to a vertical configuration when viewed on a smartphone or tablet, resulting in a different presentation of material and images. Instead of maintaining a fixed structure, responsive website design adjusts the size of the images and material on the page to fit the screen of the device being used. As a result, this programmed modification enhances the user experience by offering a less taxing way to navigate the website.
Low Upfront Costs
Recent advancements in technology mean that you do not need to code separate websites in order to be mobile compatible; responsive web design enables to you edit your single site to configure based on device use. One source code for your webpage and one content management system are all that are required for a responsive website composition to adapt to all screen widths.
Boosts Revenue
A growing percentage of customers are using their mobile phones to make online purchases complimented by the incredible growth of web-based shopping. Because of this, extending web-based business websites to mobile with a responsive design would be a wise move. As previously said, this upgrade will improve user experience and open more opportunities for concluding an online transaction.
Increase SEO
Approximately 96% of Internet users conduct their initial search on Google. As a result, every website intensifies its SEO efforts in an effort to rank among the top Google search results. Making a website responsive is a crucial step in improving it because Google determines whether a website is mobile friendly and favours it when displaying search results.
Responsive web design services enhance the functionality and user experience of a mobile website across a variety of devices and displays. Additionally, as seen and expected, mobile web usage is increasing. As such, it is advisable that you create a mobile-friendly website to obtain an advantage over the competition. To learn more about making your mobile friendly website, get in contact with one of our consultants.
