Generative AI and Design Assets

Some of our earliest examples of civilisation are marked by the creation of art- for as long as we know there have been humans, those humans have created art. We encounter images in all facets of our lives, consuming them as we work, shop, engage and relax. Recent advances in artificial technology have allowed us […]

The Rise of Digital Marketing

In 2021, Digital Marketing is a bigger industry than ever. In the wake of the pandemic as millions of businesses have moved online, digital marketing is the tool that separates the wheat from the chaff, giving businesses the edge they need to succeed in an increasingly competitive online marketplace. Any organization regardless of size type […]

What’s the Difference between UX and UI Design?

Branding and usability are definitely on the rise as businesses take into consideration how to stay relevant in today’s marketplace. User Experience (UX) and User Interaction (UI) form a large part of this but the terms are often used interchangeably. So what is the difference between UX and UI? UI is the series of screens, pages, […]