the excellence group
taking a luxury brand to new heights
The Excellence Group has earned a reputation as a world class provider of luxury kitchens, bespoke furniture, custom designs and commercial interiors. Their group comprises of a variety of owner-run businesses serving both the residential and commercial property markets across Africa. They approached us in 2020 to take on monthly maintenance of their existing websites.
Following an infamous TEG Tour by VCS Team Leaders it became apparent that the TEG website wasn’t doing as much heavy lifting as the company itself. A VCS site audit revealed that the site was not ranking for crucial keywords, was performing poorly on search engine rankings and was not showcasing the business to its best advantage.
In order to properly represent The Excellence Group’s range of services and ensure client engagement, a revitalised web presence was essential.
project overview
We started with a full site and SEO audit for all 6 businesses, establishing the areas of improvement and determining how to best position our client among its competition in the ‘luxury interiors’ market.
We discovered that the TEG Team wanted the group website to grow into its own brand, as each individual business is a well-know brand in their own right. We recommended a full redesign and got to work.
It was important to both us and the client that the site generate organic leads and ranked highly for SEO, so we used SEO best practices throughout the site. Our clients established reputation in the industry and the content that TEG Marketing Team put together blew us away. We were excited to create a space that better matched the capabilities and quality of our client and their business.
services provided
- Monthly Development and Design support for 6 group websites
- Website Hosting for 6 group sites
- Digital Support and Troubleshooting
- Rebuild of large sections or whole websites
project results
We are so excited to hear that the site had generated numerous new leads and increased site users from under 200 visits per month to over 4000 within a month. The website is now getting over 30,000 pageviews each month. Who doesn’t like to look at yachts for sale?
The success of this website has lead to many happy new boat owners and and further success for the brilliant team at Yacht & Power Sales.
The Excellence Group is a conglomerate of companies serving both high net worth individuals and large corporate companies. As their name implies, TEG expects nothing short of perfection from both their own staff and those of external companies which they work with. VCS was first consulted in early 2021 to take over from their pervious website and digital agency to recover from a very troubled relationship with the digital landscape.
Since then, VCS has dutifully served as their retained digital management agency through a reserve of monthly hours used to keep the multiple group sites running well. VCS also makes all requested changes needed to match current brand focus. Furthermore, we have been tasked to rebuild and redesign several sites; either sectionally or completely from the ground up.
VCS has also served as an advisor for the digital landscape to the TEG directors when engaging in marketing strategy discussions.
What a dream working with VCS! They spent dedicated time on understanding our brand to build a site that best reflects our products, services and philosophy. Our organic traffic increased by 25% in the first month and it has grown consistently each month since. Along with this growth, our enquiries are higher than ever. Thank you VCS.
callie barlow
Marketing Co-ordinator for The Excellence Group