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PPC Advertising: Changes in Customer Buying Habits

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It goes without saying that the world of digital paid advertising has shifted dramatically over the past few years, especially following the impacts of Covid 19. From major changes in platform approaches, to legal extensions of privacy laws in Western Markets. Most notable in recent months is the changes in buying habits of clients in […]

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TikTok | Social Media Platform Deep Dive | # 1

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Social Media is an ever-changing landscape, defining intergenerational marketing strategies and creating new ways to interact with each other. While giants like Facebook, Instagram, Linkedin, and Youtube see consistent long-term success, new platforms crop up regularly. One such young contender is the enormously popular and influential TikTok. TikTok is a social media app that allows

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