the Excellence Group
Taking a Luxury Group to New Heights
The Excellence Group has earned a reputation as a world class provider of luxury kitchens, bespoke furniture, custom designs and commercial interiors. Their group comprises of a variety of owner-run businesses serving both the residential and commercial property markets across Africa. They approached us in 2020 to take on monthly maintenance of their existing websites.
Following an infamous TEG Tour by VCS Team Leaders it became apparent that the TEG website wasn’t doing as much heavy lifting as the company itself. A VCS site audit revealed that the site was not ranking for crucial keywords, was performing poorly on search engine rankings and was not showcasing the business to its best advantage.
In order to properly represent The Excellence Group’s range of services and ensure client engagement, a revitalised web presence was essential.
Web design Process
We started with a full site and SEO audit for all 6 businesses, establishing the areas of improvement and determining how to best position our client among its competition in the ‘luxury interiors’ market.
We discovered that the TEG Team wanted the group website to grow into its own brand, as each individual business is a well-know brand in their own right. We recommended a full redesign and got to work.
It was important to both us and the client that the site generate organic leads and ranked highly for SEO, so we used SEO best practices throughout the site. Our clients established reputation in the industry and the content that TEG Marketing Team put together blew us away. We were excited to create a space that better matched the capabilities and quality of our client and their business.
We are so excited to hear that the site had generated numerous new leads and increased site users from under 200 visits per month to over 4000 within a month. The website is now getting over 30,000 pageviews each month. Who doesn’t like to look at yachts for sale?
The success of this website has lead to many happy new boat owners and and further success for the brilliant team at Yacht & Power Sales.
Organic traffic from May 2022
Website traffic from launch till June 2022
The Start of a great partnership
With real strategy, real solutions and real experience, Visual Click Studio is here to make the digital world work for you. Let us transform your brand into the industry leader you know it can be.